Some Internet marketers get it. Some do not. Today I wish to tell you about two tactics that, if used on me, will absolutely guarantee I will never visit your site again.
Tactic #1: Let me start reading what looks like quality information then display a pop-up that demands my contact information or displays an ad. This is extremely annoying. If you want a capture page, put the opt-in box beside or below the information I am reading. If what I see is quality and I like it, chances are I will opt in. Be in my face and chances are I will click the X, close the window or tab and never be back.
Tactic #2: Have some JavaScript set up so that when I click the X to close the window or tab I get a pop-up that asks if I REALLY REALLY want to close. This is the equivalent of a car salesperson running after me after I have already told him I am not interested. Chances are if I have clicked the X, I want to leave the site. Hound me like a desperate car salesperson and I will never return. This one is even more of a nuisance when used with Tactic #1.
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