Tag Archives: web design

Two good ways to make me leave your site

Some Internet marketers get it.  Some do not.  Today I wish to tell you about two tactics that, if used on me, will absolutely guarantee I will never visit your site again.

Tactic #1: Let me start reading what looks like quality information then display a pop-up that demands my contact information or displays an ad.  This is extremely annoying.  If you want a capture page, put the opt-in box beside or below the information I am reading.  If what I see is quality and I like it, chances are I will opt in.  Be in my face and chances are I will click the X, close the window or tab and never be back.

Tactic #2: Have some JavaScript set up so that when I click the X to close the window or tab I get a pop-up that asks if I REALLY REALLY want to close.  This is the equivalent of a car salesperson running after me after I have already told him I am not interested.  Chances are if I have clicked the X, I want to leave the site.  Hound me like a desperate car salesperson and I will never return.  This one is even more of a nuisance when used with Tactic #1.